Branding Your Journey: Stories of Resilience and Reinvention

Client: Business Engage CE, Colleen Larsen

With visual backup a mix of voice-over and on-screen titles

You are your brand. Renew yourself. Renew your brand. This is me. This is my brand. Take that first step, see where it leads. Don’t stop believing in yourself.

Voiceover:

“A survey was conducted with 300 women leaders, at different stages of their journey and from a variety of industries, focusing on specific aspects of personal brand and its connection to leadership success. It was conclusive that women required a brand strategy to forge ahead.  More than half of the women did not have a brand and 75% did not have a brand vision.”

[Cut to a series of visuals representing personal growth and branding, accompanied by on-screen titles]

Title: “Your life is a unique journey that only you can travel”

Title: “Your brand is what makes you, uniquely you”

Title: “A strong personal brand opens doors”

Title: “Being authentic…remaining true to who you are is key”

[Cut to the first story, with accompanying visuals]

Voiceover: 

“Three different stories, all unique journeys, will be presented and discussed.”

[Story 1 visuals with voiceover]

Voiceover: 

“From nearly losing everything to embracing change and becoming a renowned international author. Pivoting from despair to determination and finally to success and embracing the unknown by taking that all-important first courageous step.”

[Story 2 visuals with voiceover]

Voiceover: 

“Another journey to success that is remarkable and inspiring. A business leader in South Africa. From a small-town youngster to an academic professional, carving business landscapes and community development in South Africa. Her journey illustrates the impact of combining ambition with a commitment to societal improvement.”

[Story 3 visuals with voiceover]

Voiceover: 

“Lastly, a businesswoman from a relatively erratic upbringing, after trying her hand in various professions from teaching to research, secretarial work, sales, and marketing and eventually breaking into the financial services industry. In 2011 she started Business Engage full-time. Getting sponsors for a then-unknown initiative took drive, determination, and many sleepless nights, learning hard and valuable life lessons along the way.”

[Closing visuals with voiceover]

Voiceover: 

“Personal branding isn’t about how other people see you, it’s deeply rooted in truths, values, and the courage to pursue what genuinely matters to you. Most people encounter obstacles in their lives, it’s how we deal with them that makes the difference, turning obstacles into lessons, sidestepping, or conquering them.”

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